If you are old enough to remember the days of films to video tape rentals, you may be aware that there was a battle between Betamax and VHS format. Sony's Betamax video tape entry into the war the standard, while many other vendors have adopted the standard VHS. As is inevitable in all the battles like this for the rules only one will come out on top. Consumers simply do not want to deal with two different standards to see the same thing. In the case of war was released on VHS videotape top to become the standard format of display for many years.

That is, until it became the standard DVD format. The latest battle in the space between the standard was the standard for high definition DVD discs. In this war there were two main contenders, the HD DVD Toshiba has introduced a standard for Blu-Ray introduced by Sony. It had been many years Sony's Betamax lost the war with a host of other vendors, but that obviously did not prevent them from entering into a similar battle when it comes to setting a standard for HD DVD. In this case, Sony Blu-Ray standard, after two years of competing standards with HD DVD, officially came into top Toshiba has announced that he was giving the production of its HD DVD players.

It 'an interesting thing to observe these rules play out war. Often have to do with technology, as they do with marketing. The crux of the matter is your vision of an average consumer Toshiba HD DVD in a Blu-Ray Sony DVD side by side not notice the difference. So perhaps learn from their losses in war with their videotape format Betamax, Sony put their marketing machine in top gear and pulled out all the stops to determine their standard Blu-ray as the industry standard for high-definition DVDs.

The stakes in this battle are enormous. Imagine having an entire market of DVD players and not competing. In a sense it is a monopoly, but it is a monopoly business through tough battle won fair and square. And once you have been a battle like the one that is difficult if not impossible for a competitor to come with new technologies and take over, unless, of course, the technology leapfrogs technology. It should be something similar when he took the DVD to VHS videotapes begin a new battle for standards.

This will undoubtedly happen at some point and we will get to watch from the sidelines as these giant corporations battle for ownership of the new industry – standard. E 'serious business, with billions and billions of dollars at stake. It is also fascinating to observe.

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